Revenue is everything that came in. Profit is what survived after costs, interest and tax. A company can grow revenue fast for years and never make a cent. When a headline celebrates 'record sales', the useful question is what was left at the bottom.
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A company with soaring revenue and no profit is…
Definitely a great investment
Growing, but not yet proven as a business correct
Losing customers
It may become excellent. Right now it has demonstrated demand, not viability.
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